Pret launches its first reusable cup

At the end of last year, Pret’s CEO, Clive Schlee, tweeted to ask customers if increasing the discount from 25p to 50p would encourage more to bring in a reusable cup. The response was overwhelmingly positive and the increased discount was introduced in early January. On Monday 18th June, Pret is now launching a reusable cup for customers to purchase in shops nationwide, making it even easier to save a paper cup and 50p.

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