Customers love using technology, so use it to help them bond with the venue. Through customer engagement restaurants can constantly develop richer relationships with diners through capturing customer data.
All restaurants have menus, a long-standing and critically important customer interaction touch point. There’s a lot of time and money spent on the design, layout and printing of menus.
There are also restrictions that arise out of paper menus primarily they are expensive and slow to change, which limits your agility as a restaurant to respond to change.
A great many restaurants see digital menus as a threat to their face time with customers. Which means they don’t consider digital as ‘face time’ nor as ‘part of the experience’ which could be a costly error when dealing with the fast growing digitally savvy customer segment.
A digital menu makes things much less expensive to change and change can be implemented simply and quickly.
A few things restaurants can do digitally to – speed up service – increase average table value – increase customer satisfaction.
- Order capture direct from diner to kitchen
- Payment and tipping direct by the customer when they are ready (not when the waiter eventually is free)
- Call a waiter to resolve a problem
- Capture customer feedback while they are still in venue
- Alert management to customer issues while they are still in venue
- Take orders when there are no staff available (early shift, late shift, peak hours overstretched)
- Take payment and help free up tables faster during peak hours
- Capture customer contact details
- Capture customer food preferences
- Identify menu item popularity and issues (e.g. what gets browsed a lot but not ordered)
- Visual food sales – photos and videos help diners decide
- Allergy and calorie assistance – filter choices by diners needs – allergens, calorie counts, food types
- Capture customer special needs
- Upsell suggestions both pre-programmed and popularity based (80% of people who bought this steak also bought the Barolo)
- Menu layout impact analysis – easily test different layouts to assess sales impact
These are just some of the ways that innovative technology developers, NextMenu are working with customers to improve their restaurants guest experience.
NextMenu will be demonstrating many of the technologies that help restaurants to speed up service, increase average table value and increase customer satisfaction at H&C EXPO in July 2018.
NextMenu will be part of The ARC Technology Village at H&C EXPO.
The ARC Technology Village is an IT solution centre for hospitality and catering businesses to spend time with ARC and their technology partners. Visitors can discuss everything from multi-site total IT management solutions to any individual element of a solution.
NextMenu provides Self-Book, Self-Order and Self-Pay systems using a range of Kiosks, Tablets and Apps that capture data at no effort, inform your team instantly, and manage your service levels seamlessly.
Tibor Barna – Co-founder, NextMenu said:
“The ARC Technology Village at H&C EXPO is a catering and hospitality IT ecosystem of what is possible. Because we are all about ‘what is possible’ we wanted to be part of it and we are very happy to now work with this group of experienced technology solution providers.
We address the move to customer empowerment in Food & Beverage establishments of all kinds. We have only just started working with ARC and their customer’s, so this opportunity to work with ARC and some of their more established partners to showcase how we all deliver customer value individually and collectively is an opportunity we relish.
Our focus in The ARC Technology Village will be to help venues leverage the tech savvy millennial market for both cost savings and new business generation.”
Steve RAC, MD, ARC Services told us:
“We are investing in The ARC Technology Village to ensure that when visitors spend time with us they leave with robust information they can use and deploy. Time is a precious commodity for us all and we respect the time visitors will spend with us at H&C EXPO.
We are delighted with NextMenu working alongside us at H&C EXPO. Busy hospitality and catering outlets need to look at Self-Book, Self-Order and Self-Pay systems using a range of Kiosks, Tablets and Apps that capture data. Working with NextMenu we can help our visitors at H&C EXPO to achieve this.”