Consumers spending more on nights out but less on food

Customers are spending more on nights out but less on food, the latest Deltic Night Index has revealed. 

Average spend has increased by 13.8% to £59.49 in the past 12 months, with Brits spending 26.6% more on pre-drinks, 25% more on transport and 19.4% more on in-venue drinks. However, the survey of more than 2,200 people found that food spend had fallen by 9.1%.

More than half of those questioned (58%) said they went out at least once a week, rising to 63.8% among 26- to 30-year-olds and 73% among 18- to 21-year-olds.

The report, published by the Deltic Group, covers the period from November to January and additionally asked respondents about their use of social media. On a night out 37.1% of respondents said they would use Facebook, going up to 44.2% among 18- to 30-year-olds. Among 18- to 21-year-olds Snapchat was more popular, with 59.4% posting while out.

The younger age group are also early adopters of payment apps with 49.2% saying apps like Uber and Apple Pay make it easier to pay on a night out, and 29.5% saying they encourage them to go out more often.

Peter Marks, chief executive of the Deltic Group, said: “This is now our sixth Deltic Night Index, and it continues to show that the current narrative around a supposed declining demand for a good night out, that millennials don’t like going out, that socialising is all online and that the rest of us have outgrown it, simply isn’t true. This quarter alone, 58% of Brits said that they go on a night out at least once a week, which goes up to a massive 73% among 18- to 21-year-olds.

“In this report we’ve looked at some of the drivers behind this – in particular social media and the emergence of apps such as Uber and Apple Pay. We found that actually, technology is working with us rather than against us.”

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