The Belfry Hotel & Resort has once again been recognised for outstanding performance after it was shortlisted for the ‘Best Fully Integrated Marketing Campaign’ as part of the coveted Hotel Marketing Awards being staged next week.
The Hotel Marketing Awards ceremony – which takes place on 20th March at the W London Leicester Square – celebrates unrivalled success in the hospitality industry for marketers. As part of the ‘Best Fully Integrated Marketing Campaign’ award, The Belfry has been championed for its integrated campaign between July & August last year that helped bring record numbers of families to the resort.
Thanks to innovative use of standout advertising – both online and print – inspiring social media content, clever Pay-Per-Click and SEO campaigns, prominent media coverage and strategic third-party partnerships, The Belfry’s marketing campaign was proven to significantly influence buying decisions across the family market.
“We’re thrilled to have been nominated for this award, which is testament to the incredible work put in by our marketing team,” said Gail Aldridge, Marketing Director for The Belfry Hotel & Resort. “After success in the conference and golf markets in recent years, one of our biggest aims has been to attract more families to The Belfry and through innovative marketing techniques, we’ve had incredible success”.
Major promotional pushes in The Belfry’s campaign included a ‘kids eat free’ offer, a host of family-friendly facilities at the resort, including spacious family-friendly bedrooms, Mini Golf, children’s golf lessons, first-class dining options, playground and woodland walk trails. With local attractions such as Drayton Manor and Cadbury World close by, The Belfry has proven to be the perfect location for a staycation.
“The campaign was a huge success and helped generate a record year for The Belfry across all facets of the resort. I am proud of both the team and our nomination, which recognises the best in the industry” added Aldridge.
The Belfry is no stranger to high-profile awards. At the 2017 World Travel Awards, it was named ‘England’s Leading Resort’ and ‘England’s Leading Conference Hotel’, whilst at The World Golf Awards the resort claimed three accolades: ‘England’s Best Golf Hotel’, ‘England’s Best Golf Course’ and ‘Europe’s Best Golf Hotel’. This year, The Belfry was also shortlisted for ‘Best UK Hotel’ at the M&IT awards.