Soho House & Co will head a collection of hospitality operators that will launch within the BBC’s former television headquarters in London’s White City next month.
The iconic circular Grade-listed Helios building, together with a newly built Crescent extension, will house the 45-bedroom White City House and four restaurants alongside 432 apartments designed by Allford Hall Monaghan Morris (AHMM) as part of a £1b mixed-use development between Mitsui Fudosan, AIMCo and Stanhope.
Three original television studios, operated by BBC Studioworks, are already operational again and will become home to programmes filmed by a variety of broadcasters including the BBC’s Graham Norton Show and ITV’s Jonathan Ross Show. BBC Worldwide is also based at the site.
Facilities for members of Soho House & Co at White City House will include a rooftop swimming pool and bar, a games room, an open kitchen serving an East meets West inspired menu and the group’s largest gym to date, measuring 24,000sq ft, in the basement. The ground floor of White City House will be open to the public and will include the Allis all-day dining restaurant and the Electric Cinema.
The interior design throughout White City House will reflect the mid-century design of Television Centre with fabrics by Tibor, terrazzo flooring and fluted wood panelling inspired by the original BBC reception.
The development will include the Bluebird Café White City from D&D London; the fifth Homeslice, founded by Mark Wogan and Ry Jessup; and the 12th Patty & Bun; all of which launch in April. Later openings will include a branch of Bayley & Sage deli in May and Indian restaurant brand Kricket in July.
Alistair Shaw, managing director of Television Centre, described the development as “one of the largest and most complex” mixed-use schemes ever in London. “We have created a place for people, in an area – White City – that is now alive as a thriving West London neighbourhood. AHMM have created a building that is both respectful to the original and also updates it significantly for the present day, retaining an important BBC presence while opening it up to the city as a whole.”