A new service for event planners has been launched by InterContinental London – The O2, following a rise in international enquiries. The Greenwich Peninsula-based hotel has teamed up with Eventopedia Media to create bespoke videos to showcase its dedicated meetings and events facilities, making it easier for event organisers to assess the hotel’s capabilities from afar.
The launch follows an increase of over 20% in international enquiries. Germany, France, Spain and Italy make up the majority of enquiries from Europe, and the United States brings in a total of 10%.
The video site inspection (VSI) showcases InterContinental London – The O2’s flagship 3,100sqm pillar-free Arora Ballroom, and provides insight into the hotel’s location on the Greenwich Peninsula and its proximity to Canary Wharf, London City Airport and Central London, giving event bookers the opportunity to see the hotel’s capabilities without needing to arrange a site visit.
The unique navigability of VSI allows InterContinental London – The O2 to go beyond simple features and benefits to create a narrative bespoke to the hotel, and allows planners the flexibility to engage with the video content that most interests them. It has been an instant hit with average content engagement of over 5 minutes, and over 60,000 views from more than 5,500 unique visitors since its launch in January.
Elisa da Silva, Director of Meetings, Incentives, Conferences & Events at InterContinental London – The O2, commented: “We’re excited to share these videos with our existing and prospective clients, both from the UK and abroad. They showcase the versatility of our event spaces, location, connectivity links in London, and leisure activities available in and around the hotel, allowing our clients to visualise their events even prior to their initial site visit.”
Elisa continues: “Our clients expect us to deliver unique and successful events, so it is paramount for us to understand their expectations from the very early stages of enquiry in order for us to be able to propose the best solutions. It has been a great tool to support event organisers and agencies with the short-listing process, therefore maximising our conversion timeline.”
The VSI product goes beyond video to provide hotel sales and marketing teams with data on traffic, engagement, and content performance. These actionable insights ensure Intercontinental London – The O2 has the customer at heart, adapting and adding content according to customer needs. VSI includes calls to action, graphical information overlays and downloads, and can be embedded across a range of distribution channels, ensuring optimum visibility.
Alongside its 4,500sqm dedicated conference centre, InterContinental London – The O2 boasts 453 guestrooms and suites, a luxury spa with a 17m pool and 8 treatment rooms, as well as some of London’s finest destination-inspired restaurants and bars, including the 3 AA Rosette Peninsula Restaurant and the rooftop Eighteen Sky Bar.